This paper analyses the factors that make fashion-product crowdfunding campaigns successful. The authors argue that crowdfunding is an innovative and functional way of bringing new fashion items to the market. The purpose of this paper is to answer the question whether product innovation, lifecycle and sustainability have a positive effect on the success of fashion crowdfunding campaigns. The findings highlight that the success of the fashion crowdfunding campaigns depends on creators’ adherence to the values of the platform which they use to raise capital.

Onderwerpen: crowdfunding modewereld

Auteur: dr. Carolina Dalla Chiesa