Despite its ubiquity in arts and culture, crowdfunding has limitedly been instrumentalized in policy settings. Yet, with joint contributions by friends, fans, governments, and quasi-public institutions, match-funding of arts and culture through crowdfunding platforms may have benefits: increased revenues for makers and cultural fields, transparency in funding allocation, and stronger community engagement. Drawing upon interviews with regional and local match-funding entities in the Netherlands, we explain how and why they engage in match-funding and what is needed for the collaborative funding mechanism to thrive. Funders are attracted by match-funding’s potential to support relatively large numbers of hitherto underserved makers with relatively small amounts of money, complementary to other funding instruments. Aspects largely overlooked are match-funding’s capacity to leverage resources and install co-decisive processes of public funding allocation. Situated at the juncture of funding, policy, and technology, match-funding requires learning and experimentation with other than reward-based formats to unleash its democratizing potential.

Onderwerpen: crowdfunding platforms 2020-heden

Auteur: dr. Ellen Loots Kaja Piecyk MA dr. Yosha Wijngaarden